Western Dairy Association

Back to: Home
February 28, 2011
Follow Home

Students hold press conference with Denver Broncos running back Moreno

The INVESCO Field pressroom normally abuzz with sports writers and TV cameras played host recently to reporters new to the sports beat. Thirty-two budding journalists representing area Fuel Up Play 60 teams had the opportunity to question a professional athlete - Denver Broncos running back Knowshon Moreno - about eating healthy and staying fit.

Developed in 2009, Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council and the National Football League. On a local level, the Western Dairy Association (WDA) and the Denver Broncos partner to empower Colorado students to "get active" for at least 60 minutes a day and to "fuel up" with nutrient-rich foods like low-fat and fat-free dairy, fruits, vegetables and whole grains.

"The Fuel Up to Play 60 program demonstrates our dairy farmers' commitment to not only producing nutrient-rich low-fat and fat-free dairy products, but to helping our children make healthy lifestyle choices," says Western Dairy Association CEO, Cynthia Haren. "In our three-state region of Colorado, Montana and Wyoming, our goal is to reach 1.0 million students in 2,200 schools and activate this healthy habits-building program."

Speaking to a room of 32 students and adult program advisers from 16 schools in Douglas County, Greeley-Evans, Jefferson County, Thompson, Poudre, Denver Public Schools and Pueblo City Schools Districts, Moreno talked about the importance of building healthy habits through daily exercise and eating nutritious foods.

"I'm a huge believer in it," Moreno said of the program. "In my profession, I couldn't do the things I do without eating the right things and just getting out there and exercising."

Eager to be called on, students asked questions ranging from Moreno's favorite outside activity to what he eats for breakfast and if he gets nervous before games.

"It was such an amazing experience. The students learned a lot from Knowshon about the importance of physical activity and eating healthy. Beyond that they learned about balance. Like Knowshon said, you can eat treats like cheese pizza, it's a matter of moderation and smart choices," said Monica Keegan, Fuel Up to Play 60 student adviser, Creighton Middle School in Lakewood, Colo.

Scott Pickert, a Colorado dairy farmer who introduced Moreno to the students, applauded the event, "I've worked as a wrestling coach at Berthoud High School for 21 years. I'm a huge fan of Fuel Up to Play 60. As a coach, I know that young athletes need healthy bones and muscles, which requires eating and exercising right; and as a farmer, I'm proud to produce milk - America's No. 1 source of calcium, potassium and Vitamin D."

The student reporters representing seven school districts will share the inside scoop on leading a healthy, active life with the rest of their school through newspaper articles or presentations.

With one third of America's children and adolescents classified as overweight or obese (many of whom are still undernourished), this lesson is an important one. Those student articles published will be judged by WDA and one lucky team of student reporters will win tickets to a Denver Broncos home game next season.

Knowshon Moreno's appearance was scheduled by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

The INVESCO Field pressroom normally abuzz with sports writers and TV cameras played host recently to reporters new to the sports beat. Thirty-two budding journalists representing area Fuel Up Play 60 teams had the opportunity to question a professional athlete - Denver Broncos running back Knowshon Moreno - about eating healthy and staying fit.

Developed in 2009, Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council and the National Football League. On a local level, the Western Dairy Association (WDA) and the Denver Broncos partner to empower Colorado students to "get active" for at least 60 minutes a day and to "fuel up" with nutrient-rich foods like low-fat and fat-free dairy, fruits, vegetables and whole grains.

"The Fuel Up to Play 60 program demonstrates our dairy farmers' commitment to not only producing nutrient-rich low-fat and fat-free dairy products, but to helping our children make healthy lifestyle choices," says Western Dairy Association CEO, Cynthia Haren. "In our three-state region of Colorado, Montana and Wyoming, our goal is to reach 1.0 million students in 2,200 schools and activate this healthy habits-building program."

Speaking to a room of 32 students and adult program advisers from 16 schools in Douglas County, Greeley-Evans, Jefferson County, Thompson, Poudre, Denver Public Schools and Pueblo City Schools Districts, Moreno talked about the importance of building healthy habits through daily exercise and eating nutritious foods.

"I'm a huge believer in it," Moreno said of the program. "In my profession, I couldn't do the things I do without eating the right things and just getting out there and exercising."

Eager to be called on, students asked questions ranging from Moreno's favorite outside activity to what he eats for breakfast and if he gets nervous before games.

"It was such an amazing experience. The students learned a lot from Knowshon about the importance of physical activity and eating healthy. Beyond that they learned about balance. Like Knowshon said, you can eat treats like cheese pizza, it's a matter of moderation and smart choices," said Monica Keegan, Fuel Up to Play 60 student adviser, Creighton Middle School in Lakewood, Colo.

Scott Pickert, a Colorado dairy farmer who introduced Moreno to the students, applauded the event, "I've worked as a wrestling coach at Berthoud High School for 21 years. I'm a huge fan of Fuel Up to Play 60. As a coach, I know that young athletes need healthy bones and muscles, which requires eating and exercising right; and as a farmer, I'm proud to produce milk - America's No. 1 source of calcium, potassium and Vitamin D."

The student reporters representing seven school districts will share the inside scoop on leading a healthy, active life with the rest of their school through newspaper articles or presentations.

With one third of America's children and adolescents classified as overweight or obese (many of whom are still undernourished), this lesson is an important one. Those student articles published will be judged by WDA and one lucky team of student reporters will win tickets to a Denver Broncos home game next season.

Knowshon Moreno's appearance was scheduled by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

The INVESCO Field pressroom normally abuzz with sports writers and TV cameras played host recently to reporters new to the sports beat. Thirty-two budding journalists representing area Fuel Up Play 60 teams had the opportunity to question a professional athlete - Denver Broncos running back Knowshon Moreno - about eating healthy and staying fit.

Developed in 2009, Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council and the National Football League. On a local level, the Western Dairy Association (WDA) and the Denver Broncos partner to empower Colorado students to "get active" for at least 60 minutes a day and to "fuel up" with nutrient-rich foods like low-fat and fat-free dairy, fruits, vegetables and whole grains.

"The Fuel Up to Play 60 program demonstrates our dairy farmers' commitment to not only producing nutrient-rich low-fat and fat-free dairy products, but to helping our children make healthy lifestyle choices," says Western Dairy Association CEO, Cynthia Haren. "In our three-state region of Colorado, Montana and Wyoming, our goal is to reach 1.0 million students in 2,200 schools and activate this healthy habits-building program."

Speaking to a room of 32 students and adult program advisers from 16 schools in Douglas County, Greeley-Evans, Jefferson County, Thompson, Poudre, Denver Public Schools and Pueblo City Schools Districts, Moreno talked about the importance of building healthy habits through daily exercise and eating nutritious foods.

"I'm a huge believer in it," Moreno said of the program. "In my profession, I couldn't do the things I do without eating the right things and just getting out there and exercising."

Eager to be called on, students asked questions ranging from Moreno's favorite outside activity to what he eats for breakfast and if he gets nervous before games.

"It was such an amazing experience. The students learned a lot from Knowshon about the importance of physical activity and eating healthy. Beyond that they learned about balance. Like Knowshon said, you can eat treats like cheese pizza, it's a matter of moderation and smart choices," said Monica Keegan, Fuel Up to Play 60 student adviser, Creighton Middle School in Lakewood, Colo.

Scott Pickert, a Colorado dairy farmer who introduced Moreno to the students, applauded the event, "I've worked as a wrestling coach at Berthoud High School for 21 years. I'm a huge fan of Fuel Up to Play 60. As a coach, I know that young athletes need healthy bones and muscles, which requires eating and exercising right; and as a farmer, I'm proud to produce milk - America's No. 1 source of calcium, potassium and Vitamin D."

The student reporters representing seven school districts will share the inside scoop on leading a healthy, active life with the rest of their school through newspaper articles or presentations.

With one third of America's children and adolescents classified as overweight or obese (many of whom are still undernourished), this lesson is an important one. Those student articles published will be judged by WDA and one lucky team of student reporters will win tickets to a Denver Broncos home game next season.

Knowshon Moreno's appearance was scheduled by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.


Explore Related Articles

Trending in: Home

Trending Sitewide

The Fence Post Updated Aug 14, 2012 05:00PM Published Feb 28, 2011 01:45PM Copyright 2011 The Fence Post. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.