2011 World Livestock Auctioneer Champion appearing Feb. 2 at Ogallala Livestock Market
OGALLALA, NEB. – Charly Cummings, the winner of the 2011 World Livestock Auctioneer Championship (WLAC), will bring his award-winning talent to the Ogallala Livestock Auction Market, 1507 West First St., on Feb. 2
Cummings, Yates Center, Kan., will work a special livestock sale, starting at 9 a.m. (MT). The sale is free and open to the public, said market manager Dwayne Mays.
The market is expecting 5,000 – 6,000 head of cattle for the sale, and about 2,500 will be Charolais/Angus crosses, Mays said.
Having the WLAC winner at Ogallala has become a tradition, he said. “We’ve had the world champion here each year since about 2004. We like to showcase the best of the best, and at the same time turn the spotlight on the auction method of livestock marketing, the only way to get true price discovery.”
Cummings, 32, defeated 32 other contestants to win last year’s WLAC, held in June in Williamston, S.C.
It was his fourth time competing for the world title
His previous highest finish was in Oklahoma City in 2010, when he was named runner-up world champion, or third place. In 2008, he won the “Rookie of the Year” award, given to the first-time contestant with the highest score in that year’s semi-finals.
The annual WLAC, now in its 49th year, is widely considered the World Series and Super Bowl of the livestock auctioneering profession.
The 2012 WLAC will be June 16 in Turlock, Calif.
The contest was created and is conducted by Livestock Marketing Association, the national trade association for progressive marketing businesses like the Ogallala market.
In addition to being an auctioneer, Cummings is a partner in Southeast Kansas Stockyards in Gas, Kan.
During his year as champion, he is traveling across the U.S., appearing at LMA member markets and at industry events. And that’s just fine with him.
“I’m enjoying visiting livestock marketing businesses like the one in Ogallala, helping to demonstrate what they do for America’s independent livestock producers, day in and day out,” Cummings said.
“Like markets all across the country, Dwayne’s market offers competitive marketing, where a producer’s cattle are put in front of several buyers – and competitive marketing is the best way to get the best price.”
Mays said, “For everyone who enjoys listening to a great auctioneer, our market is the place to be on February second. Come and help us welcome Charly to Ogallala.”
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