Benefit sale raises funds for the Callahan Cancer Center
North Platte, Neb.
Livestock and the color pink may seem like an unlikely pair, but it became a winning combination on August 10, 2010, at North Platte Livestock Auction’s “Market Your Cattle in the Pink” video sale. It was a benefit sale that brought in over $3,000 in donations to help provide services to patients at the Callahan Cancer Center in North Platte, Neb. For every head sold on the video auction, North Platte Livestock Auction (NPLA) donated $1 to the Callahan Cancer Center. In addition there was the auctioning of a pink cake and a steer with the proceeds to be donated also.
This is the second time that the Callahan Cancer Center has received donations from North Platte Livestock Auction. In November of 2008, the first benefit auction was held. In addition to their per head donation, they conducted a piece-by-piece auction of a steer that had been donated to the cause. A cattle buyer from Kansas who was watching the sale on the internet began to bid in. His mom had just passed away from cancer, so it was something he wanted to do in her memory. He ended up buying the entire steer and plans were made to have it shipped to him. The steer was the only animal on the entire truck as it made its way to Kansas. When the trucker delivered the steer and heard about the situation, he was moved to help out as well. His wife had just been diagnosed with cancer. He donated the trucking expense.
Holly Roeser, owner of NPLA said, “The Callahan Center serves people who are my customers. If it wasn’t here, they’d have to go a long way for treatment.”
Roeser is modest about the actual amount raised in the Nov. 2008 sale saying, “Oh … it was a couple thousand. They aren’t huge money raisers, but you’ve got to give back something. I’ve got a great customer base and a super buyer base. Everyone just seems to want to help out.”
Kathy Feagler, director of the Callahan Cancer Center, said, “Typically, donations are routed through the hospital foundation. Some people put stipulations on donations, but others ask it to be put toward the greatest need. It is always put toward services to patients.”
The Callahan Cancer Center is located in Lincoln County, but its secondary service area covers about 25 other counties, as well as patients who travel from South Dakota and Kansas. Feagler said there are currently 635 patients being served. There are outreach clinics in Valentine, Broken Bow, Ogallala, Imperial and McCook with varied levels of service. While some patients can be served at these clinics, others do need to come to the Callahan Center. The outreach clinics work with patients through a wide range of stages in their treatment. The closest other major cancer treatment centers would be Scottsbluff or Kearney.
A few months ago, Roeser got a call from the Kansas cattle buyer. He told her if she was having another benefit for cancer treatment, he’d donate the steer back. When Roeser realized the ripple effect that the sale had before, she decided to get one organized for August. North Platte Livestock’s office area and sale ring were all done up in pink. If it was pink, it was selected for a prize or give-away. There were pink refreshments and even a pink cake donated by Sandhills Catering that went up for bids. The 1,100 pound steer brought back from Kansas to go through the sale ring has a new home at North Platte Livestock as Holly Roeser bought him.
“I just couldn’t see him end up on somebody’s dinner plate,” said Roeser.
Many of the items were donated with the proceeds all going to the Callahan Cancer Center. The following businesses or individuals made donations to provide for the benefit: Olson Farms, Vrabas Auction, Kenny Brosius, Cliff Reichenberg, Rex Davis, Rod Wright, Eddie McClain, Steve Maloley, Jerry Suhn, Kraye Angus, Schow Auction, White Auction, Lou Jacobson, Eddie Husenfelt, Albert Holmes, Aylward Farms, Sandhills Catering, Muffy & Chad Radjl, Preston Hutchison, T.R. Richardson, Jim Shores-Gateway Realty, Levi & Melissa Arensdorf, Terry Walker, Karma Trusty, Doug Raney, Russ & Connie Barnum, Bill Downing, Kenny Bracelin, Johnny Johnson, Larry Mikoloyck, Chris Dietrich, and North Platte Livestock Auction.