BIF focuses on profitability and sustainability for seedstock producers | TheFencePost.com

BIF focuses on profitability and sustainability for seedstock producers

Jane Parish
North Mississippi Research and Extension Center

BIF President Donnell Brown said seedstock producers must remain focused on the needs of the commercial industry.

As a fifth-generation rancher from Throckmorton, Texas, Brown has spent most of his lifetime focused on the wants and needs of the commercial cattleman. Striving to produce seedstock that will help his customer be more profitable and sustainable in today's beef industry.

After graduating from Texas Tech in 1993, Brown and his bride, Kelli, moved home to Throckmorton to help manage the R.A. Brown Ranch seedstock business. Brown said their goal when getting married in 1991 was to raise cows, kids and Quarter Horses and they continue to focus on those objectives today.

Breeding and genetics have been a passion of Browns since an early age. With this interest, he became involved in the Beef Improvement Federation, attending his first BIF Research Symposium and Convention in 1993.

“BIF is a beef organization without politics. BIF meetings are about finding the best way to produce the best cattle at the least cost using sound science.”

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"Attending that first convention, I was amazed how I could sit down in a small session or visit in the hallways with the gurus of beef cattle genetics," Brown said. "The people who wrote the research I read during my four years of college. Because of BIF I was able to build relationships with and learn from those movers and shakers, the great thinkers who help us keep our business based on sound science. BIF is my favorite convention each year."

Brown was elected to the BIF board of directors in 2012 and is currently serving as BIF president. His term as president will end at the 2018 BIF Research Symposium and Convention June 20-23 in Loveland, Colo.

"Donnell brings a practical and forward-thinking approach to BIF," said Jane Parish, BIF executive director. "He understands the importance of genetic improvement at the ranch level and is a tireless advocate for sharing science-based knowledge throughout the entire industry."

THE RANCH

For more than a century, west Texas has been home to the R.A. Brown Ranch. Named the 1993 BIF Seedstock Producer of the Year, the Brown family currently supplies Angus, Red Angus and SimAngus genetics to cattlemen across the country.

"Our mission at R.A. Brown Ranch is very clear," Brown said. "We are striving to improve the efficiency of converting God's forage into healthy, nutritious, great tasting beef to better feed His people."

Brown's parents, Rob and Peggy, have been proactive in estate planning for decades and in 2013 they led their family through a generational transfer. The couple successfully passed their ranch on to their four children while enjoying good health. Brown said his parents' goal was to, "keep the ranch in the family and the family in the ranch."

At that time, Donnell and Kelli assumed ownership of the R.A. Brown seedstock division, which they had managed for 23 years. Today they continue the tradition of raising and merchandising top-quality seedstock, along with their two sons, Tucker and Lanham.

Both boys work on the ranch, plus Tucker manages the R.A. Brown wildlife program and his wife, Karley, is a school teacher. Lanham graduated from Texas Tech in May and returned to the ranch where his passion is training and showing horses.

The R.A. Brown Ranch has been recognized for its excellence many times. The ranch received the National Cattlemen's Beef Association Cattle Business of the Century Award and American Quarter Horse Association/Bayer Best Remuda Award, and since 2015 has been named one of the top providers of seedstock genetics in the country by BEEF magazine. BREEDING PROGRAM

The Browns use the technologies available such as artificial insemination (AI), embryo transfer (ET), ultrasound, DNA and feed efficiency testing to produce superior genetics that fit the needs of the beef industry.

Brown said the strategy of their breeding program is to use a high percentage of proven sires in an extensive ET program utilizing young females as donor cows.

They DNA test all bulls and heifers. He said collecting the heifer genomic data is actually more valuable than the bulls. "With a DNA test, I can increase her EPD accuracy by about two lifetimes of production and we get that information before her first breeding," he said. "When I am armed with that information, I can better produce cattle that fit our customers' needs."

A Grow Safe system was installed on the ranch three years ago. So today their genetic tool box includes three years of feed intake data on all bulls and replacement heifers.

"I am amazed with the genetic progress we can make in feed efficiency," Brown said. "This information will help us produce more with less. The beef industry has worked for generations to increase performance/output, but with the measurement of expense/input traits like feed efficiency we can more effectively improve profit. Increasing efficiency is a must as we work to feed a growing global population."

MARKETING PROGRAM

The Brown family has been marketing seedstock bulls since 1895. Currently, with the help of strong cooperating herds, they sell 850 bulls each year with their sales hosted at the ranch on the second Wednesday of October and second Wednesday of March. They also sell 150 registered females each year, including every 4-year-old female.

"Our goal is rapid genetic progress," Brown said. "By selling every 4-year-old female we speed up the generation interval of our females.

"The benefits of this strategy (implemented in 2001) are threefold: 1) rapid genetic progress; 2) gives customer the opportunity to purchase females when they are entering the prime of their life; and 3) gives the Browns cash flow to sustain their extensive ET program."

The strength of their program is shown by the high percentage of repeat customers, as well as by having 25 bulls in major AI studs.

An influential and effective leader since high school, Brown served as president of both the Texas FFA and National FFA. He has assisted with strategic planning for four different breed associations as well as the National Cattlemen's Beef Association.

"Even before Brown became president of BIF, he showed leadership in the organization in many ways," Jane said. "He energetically focused board discussions on strategies for the future and offered up new ideas that helped BIF continue its legacy of leading the industry in collaborative genetic improvement efforts. He led program development efforts for the annual convention that resulted in cutting-edge presentations to stimulate producers, beef industry stakeholders, researchers and Extension. Donnell is a strong supporter of the Young Producers' Symposium added to BIF programming in recent years."

WHY BIF?

"As seedstock producers our job is to make progress through selection," Brown said. "EPDs can help us, but we need to make sure the tools we use to describe our cattle, specifically EPDs, continue to be based on the most advanced sound science — that is a must."

In 1968, BIF was formed as a means to standardize programs and methodologies, and to create greater awareness, acceptance and usage of performance concepts in beef production. The organization's three-leaf clover logo would come to represent industry, extension and research, just as the organization's annual symposium would become the premier forum bringing industry segments together to discuss and evaluate performance topics.

"BIF is focused on the application of sound science to make a lasting impact on the beef business," Brown said. "The BIF convention is the crossroads where academia, breed associations and cattle producers all come together."

"BIF brings people interested in genetic selection together to apply science to the beef community. We help scientists get on track with what the producer needs, we help the producer get on track with what scientists have developed and we help keep breed associations relevant."

LOOKING FORWARD

"Today's beef producer has a wide spectrum of challenges to face," Brown said. "As BIF leaders, we need to go back to the basics and discuss accurate measurement and proper contemporary grouping. We need to address multi-trait selection indices. The application of all-purpose indices focused on long-term profitability in the beef business needs to be our focus."

Brown has been researching and using selection indexes for more than 27 years. "My college adviser and dear friend, Dr. Ronnie Green, taught me how to build and use selection indices when I was in college," Brown said. "I believe multi-trait selection index is the right tool to help us select for long-term profitability and sustainability in the beef industry.

"In the future, I am confident there will be breeders with sound genetic evaluations who will breed, market and influence the majority of the seedstock in the beef business. And their association will be with the organization that stays grounded in sound science and focused on profitability and sustainability of commercial cattlemen."

Green, now University of Nebraska-Lincoln chancellor, said, "What has always impressed me about Donnell is that he is a holistic thinker about his mission. While an undergraduate at Texas Tech, he was focused on learning everything he could about genetics with the goal of using that information to build better cattle. He is authentic in his approach and every decision he makes he does so with his customers in mind.

"There are few people in the world like Donnell Brown, the cattle industry is very fortunate to call him one of its own."

NO POLITICS

Brown will pass the BIF reigns to the next president on June 22, but there's no doubt his passion and commitment to BIF's principles and goals will continue for years to come.

"BIF is a beef organization without politics," Brown said. "BIF meetings are about finding the best way to produce the best cattle at the least cost using sound science.

"Two things you won't find at a BIF meeting is propaganda or politics. If this is appealing to you, I encourage you to attend the 50th BIF Convention." ❖

CONVENTION INFORMATION

Registration is open for the 2018 Beef Improvement Federation Annual Meeting and Research Symposium. This year’s event, themed 50th Anniversary in the Rockies, will be June 20-23 at the Embassy Suites Convention Center Hotel in Loveland, Colo.

Early registration deadline is May 31. Attendees can save $80 by preregistering. Online registration is available at http://www.beefimprovement.org.

This year’s BIF symposium features two and a half days of educational programming and a full day of tours. The first morning’s general session — “Positioning for the Future of Beef Production” — will feature Michael Genho, Elanco Animal Health feedyard business director; Mark McCully, Certified Angus Beef vice president; Sara Place, National Cattlemen’s Beef Association senior director of sustainable beef production research; Dorian Garrick, Massey University professor and chief scientist; and John Pollak, Cornell University emeritus professor.

The second day’s general session, “Decision Time: Who will own our industry?” will include presentations by Wade Small, Agri Beef Inc. livestock division president; Marty Ropp, Allied Genetic Resources; Matt Cleveland, Genus ABS global beef product development director; Dan Moser, Angus Genetics Inc. president; Wade Shafer, American Simmental Association executive vice president; Larry Benyshek, Benyshek and Hough Consulting Services; and John Genho, Livestock Genetic Services LLC.

The afternoon breakout sessions both days will focus on a range of beef-production and genetic-improvement topics. The conference also features a Young Producer Symposium on Wednesday afternoon, designed to network and equip young cattle producers with essential knowledge as they grow their role in the business. Wednesday evening attendees will also enjoy an opening reception.

An industry tour is scheduled for Saturday. Stops will include: Kuner Feedlot, a division of Five Rivers Cattle Feeding, Kersey, Colo.; Cherokee Ranch & Castle in Sedalia, Colo.; and Anheuser-Busch Brewery Experience, Fort Collins, Colo. The tours will leave from the headquarters hotel at 7 a.m. and return approximately 7 p.m. For more information on the tour stops, registration, complete schedule and lodging information, visit http://www.beefimprovement.org.

Each year the BIF symposium draws a large group of leading seedstock and commercial beef producers, academics and allied industry partners. The attendance list is a “who’s who” of the beef value chain, offering great networking opportunities and conversations about the issues of the day. Program topics focus on how the beef industry can enhance value through genetic improvement across a range of attributes that affect the value chain.