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Bobcat dealership opens at old Iron Mountain Autoplex near Windsor

Chris Casey
Greeley, Colo.

By Chris Casey

ccasey@greeleytribune.com

A new Bobcat of the Rockies dealership opened May 23 at 1015 Champion Drive in Windsor, in the former Mazda dealership at the abandoned Iron Mountain Autoplex.

The dealership, which will sell Bobcat construction equipment, Stihl home and garden equipment and other concrete-related construction products, will consolidate Bobcat dealerships in Greeley and Fort Collins.

The company has purchased both the 17,000-square-foot building and the 7 acres it sits on at the corner of U.S. 34 and Weld County Road 17. Cost of the transaction was $1.8 million.

Bobcat of the Rockies has been in a leased building at 306 N.

8th Ave. in Greeley for more than 10 years. In Fort Collins, Bobcat had been sharing space with a John Deere dealership.

Alan Coffman, president of Bobcat of the Rockies, said the consolidation happened because the two dealerships were “awful close to each other.” Also, the two entities that operated area Bobcat dealerships – Colorado Machinery, operating in Cheyenne, Fort Collins, Colorado Springs and Pueblo; and the Bobcat of the Rockies chain, operating in Greeley, Commerce City, Golden, Parker and Grand Junction – recently merged.

A site for a combined dealership in northern Colorado made sense, Coffman said.

“We realized a lot of growth in northern Colorado is growing toward this location (in Windsor),” he said. “Whether it’s between Greeley or Fort Collins or Windsor, everything seems to be coming this way. We thought it would be really good to be in the middle of future growth.”

The new location offers a larger site than the combined spaces of the Greeley and Fort Collins dealerships, he said.

Other than using the indoor showroom, “we’ll have the bulk of our equipment outside. It’s a great display area,” Coffman said.

The dealership, which will have about 15 employees, will open at

7:30 a.m. Monday. Normal hours will be 7:30 a.m.-5 p.m. Monday-Friday.

In summer 2009, the $20 million, five-dealership autoplex closed under a state investigation into practices of failing to pay off trade-ins after new cars were sold. Principal owner John Chamberlain returned the dealerships to his financing arm, Chrysler, though some properties have been taken over by banks through foreclosure proceedings.

Coffman is pleased to be the first of what has been expected to be a wave of new tenants at the site.

“The people of Windsor have been great to work with and have made us feel very welcome here,” he said.


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