Cash Cowboys aim to be true to their core values in their reality TV series
February 14, 2018
Brent Huwa has built a number of businesses with the help of great people and a focus on the company's core values. It's those people and those values in action he hopes shine through in the family's reality show, Cash Cowboys.
Cash Cowboys, which airs on Pop Network, chronicles the family and their industries as they complete land reclamation projects around the country, work the land and their Keenesburg, Colo., ranch, participate in rodeos and operate a bucking bull company. Huwa hopes their pride in America and their appreciation of their Western heritage is apparent.
The show features Brent and his wife, Tonya, and their five children, Cody, Kylie, Austin, Trey and Brealynn; Brent's brothers, Corey and Tyrun; and their parents, Rich and Patti. The family businesses include H-2 Enterprises, Arnold's Custom Seeding, Huwa Reserve, Twisted H Bucking Bulls and others housed out of the family's Colorado office.
The idea of a reality show is one that was met with initial hesitation but eventually led Brent to travel to Los Angeles, Calif., to meet with producers. He bucked tradition, he said, when he insisted upon final creative control over the episodes to ensure clarity of the family's intended message. Eventually an agreement was reached and the filming of 40 episodes began.
"For us, it was about promoting our industries and our people," Huwa said. "They say, 'Do as much as you can, whenever you can, for as many people as you can, for however long as you can.' This provides us an opportunity to do exactly that."
For Huwa, family does come first and the show highlights the many activities of he and wife, Tonya's children. It was this season of life that prompted them to strive for a show that is family friendly. Rather than concentrating on any one aspect of their lives, Huwa tries to concentrate on the people and featuring whatever is happening at that point.
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"Keeping it real was important to us, too," he said. "The first time you do a green screen is pretty awkward. There's cameras in your face, it's hot. It's an experience."
The core values the show hinges upon are safety, integrity, communication, humility, respect, commitment, accountability and family. One of the upcoming shows will highlight the Ropin' Rascals event at the Huwa Ranch in Roggen, Colo. This event, inspired by Brent and Tonya's oldest daughter, Kylie, brings together special needs students, the community and the Make A-Wish Foundation for a fun day at the indoor arena. This event, Huwa said, was featured last year on the show and is an important one to the Huwa family, demonstrating respect and family. This year's Ropin' Rascals event will be May 9.
Even though the show inspired an appearance by the family at the Hollywood Christmas Parade, the family continues to focus on the events of their family, companies, and employees from flying drones, natural disaster reclamation efforts, heavy equipment operations across the country, rodeos, crop harvest and farming on the plains of Colorado.
"We just wanted to be a positive thing for families to watch and enjoy," Huwa said. ❖