From the Beginning: Centennial Livestock | TheFencePost.com

From the Beginning: Centennial Livestock

Meagan Birely
Greeley, Colo.

Centennial Livestock has deep roots with the Fence Post. They have been with the Fence Post since the first issue and have made a home on the back cover.

Centennial Livestock sells all classes of livestock including cattle, sheep, goats, hogs, horses and llamas.

“Our job is to get the true market value for their products,” owner Wayne Kruse said.

In addition to the livestock auctions, Centennial also has hay and equipment sales.

In keeping up with the changing technology, Centennial Livestock also offers online auctions.

Wayne is not the only Kruse you will find at Centennial Livestock. His partner in life and in business is his wife, Joyce. His children are also heavily involved in the business.

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Wayne takes pride in the family operated business and plans to keep it in the family.

According to Kruse, the success they have seen can be attributed to their good customer relationships.

“We like to think we can walk down the street and call people by name,” Kruse said. “We’ve always felt that the guy with two head is just as important as the guy with 250.”

Along with their customer service they are very cognizant of the care of the animals as well.

A veterinarian is also on site during auction days.

In the livestock auction business there are several government rules and regulations that come from the Colorado Department of Agriculture, the United States Department of Agriculture and the Packers and Stockyards Administration that Kruse and his team have to stay on top of.

“We gotta play by the rules, we don’t break the law,” Kruse said.

Rules and regulations of the industry are changing all the time and so is the market. It is important for Wayne and his crew to stay current to give the best help to their customers they can.

“We will give you as much advice as we know,” Kruse said. “When a customer calls we won’t tell them what to do but we will tell them where the industry looks like it’s headed or what’s going on as far as different issues.”

To help them keep up on this information, Centennial Livestock is a member of the Livestock Marketing Association. In fact, Kruse is a past president.

“All animals were originally born and raised for food,” Kruse said. “And the better we can take care of them, the better we can handle them, the better product we produce.