NCBA reaffirms unwavering support for Beef Checkoff
DENVER — The National Cattlemen’s Beef Association is fully committed to the Beef Checkoff Program and the state beef councils who carry out necessary demand-building programs on behalf of the industry. For more than 50 years, state beef councils have been the cornerstone of beef promotion, enjoying widespread support from the vast majority of the beef producers who invest in the Beef Checkoff.
This week’s attack by R-CALF and its activist partners on 13 additional state beef councils is nothing more than an attempt to broaden the damage they have caused in Montana. There they have already weakened the producer-directed programs that support beef demand and divided neighbors in a manner that undermines the best interests of the entire beef community.
Although NCBA is not a party to the litigation, the association’s support for the Beef Checkoff is unwavering. We will stand with the state beef councils and help defend them against the attacks being orchestrated by R-CALF and its activist allies, who are aligned with the Humane Society of the United States and other anti-agriculture organizations.