Nebraska Beef Ambassador Program Contest planned May 1
KEARNEY, Neb. – The Nebraska Beef Ambassador Program provides an opportunity for youth to become spokespersons and future leaders for the beef industry. The Nebraska Beef Ambassador Contest will be held May 1, 2010, in Kearney, Neb., at the Buffalo Co. Extension Office. The Senior contest will begin at 1:00 p.m. Juniors & Intermediates will begin at 2:00 p.m. There will be three divisions:
• Junior Division: Contestants must be 8-11 years of age by January 1, 2010 and must present a 2-4 minute speech highlighting the importance of the beef industry and beef as an agricultural product. Cash awards will be presented to the top three places.
• Intermediate Division: Contestants must be 12-15 years of age by January 1, 2010 and must present a 3-5 minute speech highlighting the importance of the beef industry and beef as an agricultural product. Cash awards are presented to the top three places.
• Senior Division: Contestants must be 16-19 years of age by January 1, 2010. The Senior Division will consist of three parts: consumer promotion, media interview and issues response. The Senior Division winner will serve Nebraska as the Nebraska Beef Ambassador for 2010-2011 as well as participate in the National Beef Ambassador Contest in Rapid City, S.D. For more information on the National Beef Ambassador Program go to http://www.nationalbeefambassador.org or http://www.chewingthecud.org
Consumer Promotion: Each contestant is required to carry out a mock in-store beef demonstration. They will be given informational materials on the day of the contest as well as clear instructions on how to carry out the demo. They will be judged on how well they interact with “store customers” and how well they represent a positive image for beef.
Media Interview: The contestants will participate in a mock media interview. The contestants should be well-versed in all areas of beef production and the beef industry relating to consumers. Special attention should be paid to all current industry issues.
Issues Response: Contestants will receive a recently published negative news article regarding the beef industry. They will then write a brief (150 words or less) response to the article.
Cash awards are presented to the top three places. The winner will also receive an all expense paid trip to the National Beef Ambassador Contest (travel expenses, motel room, registration and state trading items).
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