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Nebraska Cattlemen’s Classic celebrates 25 years by looking to future

Jensen Brothers' herdsman, Eddie Sandberg, showing their champion hereford at the Cattlemen's Classic.

Ronette Bush-Heinrich, the general manager of the Nebraska Cattlemen’s Classic, is fielding one question a lot this year — how does the classic plan to celebrate its 25th anniversary?

That’s easy, she said.

Agriculture has always been about the future, so the Nebraska Cattlemen’s Classic is commemorating 25 years by giving $25,000 to the next generation. At this year’s event, four Nebraska students will receive scholarships specifically because of the anniversary, in addition to the thousands of dollars of scholarships the event already gives out during its week-long course.

“The classic is much more than a cattle show and sales,” Bush-Heinrich said. “That is why we work so hard to instill the success of the next generation by empowering the future leaders.”

The four scholarship recipients — for $10,000, $7,500, $5,000 and $2,500 — hadn’t been finalized at the time of print. The students were still in the interview process, Bush-Heinrich said, and they’d be announced during the event.

Ribbons, trophies and other accolades from showing livestock fade and tarnish, she said, but it’s the next generation that keeps agriculture going.

Several events throughout the show, like presentations from the Peterson Farm brothers of Assaria, Kan., youth livestock shows and the most up-to-date technology on site, will also provide opportunities for young people to gain enrichment from the Nebraska Cattlemen’s Classic.

Bush-Heinrich emphasized that this is an event for everyone — cattlemen and consumer. One day of the event, Feb. 16, will specifically focus on the relationships between cattlemen and consumers by offering select beef products and recipes to attendees.

The event is, and always has been, the go-to for the Beef State’s beef producers, though, she said, from displays of the best genetics in the business to feed techniques and technological progress.

“It’s the perfect winter event,” she said. “It’s (the cattlemen’s) event.” ❖




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