Reaching out to Hispanic consumers
Hispanics are the fastest growing demographic in the nation, accounting for 12 percent of the U.S. population and 32 percent of the Denver metro population, with that number expected to rise. As the Hispanic population continues to increase, so does the need for Spanish-language resources.
The Colorado Beef Council (CBC) is working to provide Spanish-speaking consumers with tools to help them learn more about beef. Through numerous avenues such as event marketing and direct consumer outreach, CBC is extending beef information.
Recent data shows that Hispanic consumers eat beef an estimated four to five times per week compared with mass market consumers who tend to eat beef two or three times per week. Hispanic consumers also spend on average about 33 percent more annually on beef than non-hispanics.
On a national level, the beef check-off is funding development of a Spanish-language website to serve as a resource for consumers. The website, wwwlacarnederes.com, will include local pages pertinent to each state. Also available in Spanish is the Beef Cuts chart and several nutritional fact sheets.
The wwwlacarnederes.com website features Recipes & Inspirations, Rich & Nutritious Beef, Beef Talk, and a section titled We the Beef Producers. Consumers who visit this site will also have the opportunity to vote and make comments on the Recipes and articles.
English-speaking consumers who visit the website will also have the opportunity to use the materials. One of the features on the website is a button that will allow the pages to be seen in either English or Spanish. Additionally, consumers can click on individual states to read what events are taking place, or beef industry information that pertains to that state.
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