Sandhills Cattle Assn. Annual Convention set for May 21 |

Sandhills Cattle Assn. Annual Convention set for May 21

VALENTINE, Neb. – The Sandhills Cattle Association will hold its 70th Annual Convention on Thursday, May 21 at the Cherry County Fairgrounds in Valentine, Neb. The convention program will provide a day full of engaging speakers discussing timely topics along with an industry trade show and annual benefit auction.

Registration and the outdoor trade show exhibits open at 9:00 a.m. (CDT). First on the program at 10:00 a.m. will be Dr. Wes Jamison of Palm Beach Atlantic University. He will discuss “Animal Activism-Urban-Rural Agricultural Conflict.” Dr. Jamison’s presentation will center on opposition to agriculture, specifically the threat posed to agriculture by the animal rights movement and urban-rural conflicts. He is an Associate Professor of Communications teaching public relations, political communication and communication theory. His academic research involves theories of public relations as they relate to activist communications and urban-rural conflict. He also researches the delegitimization of animal use in western culture and consults with companies in Europe, India and the U.S. on agricultural issues, urban-rural agricultural conflicts, animal welfare, animal rights, and agricultural politics.

At 11:00 a.m. Master Chef Victor Matthews will address convention participants. He has been called the “Professor of Beef,” “Beef’s Greatest Ally” and the “Greatest Beef Chef in the World.” These titles were earned mostly by accident during what began as an experiment simply to determine what consumers liked. The idea was to take three pieces of beef with different sources, grades, aging or breeding, that are cooked and seasoned the same and allow customers to give feedback during a blind taste test. He has conducted over 5,000 taste tests gathering information about beef and what consumers want from their beef experience. A 27-year veteran of the professional kitchen, he has worked in world class kitchens in North Carolina, New Orleans and Houston. He is the owner and head chef at the Black Bear Restaurant near Colorado Springs, Colo., plus he is the owner, CEO and dean of Paragon Culinary School. Chef Matthews has been chosen by the State Department as the American Culinary Ambassador.

Following lunch, the Sandhills Cattle Association will hold its annual business meeting and election of officers and directors. The 2009 scholarship winners will be announced immediately following the business meeting. At 1:30 p.m., Pete Carmichael, Carmichael Border Collies, Timber Lake, S.D., will give a working cow dog demonstration. Carmichael has been raising, training and using Border Collies on his ranch since the 1960s. He travels to agriculture shows and events giving stock dog demonstrations and he holds stockdog training seminars every year.

Dr. Jerry Woodruff, Fort Dodge Animal Health, will give an injection site demonstration at 2:30 p.m. Participants will see first hand damage that can be caused by vaccinating cattle incorrectly. Dr. Woodruff has been a technical service veterinarian with Fort Dodge Animal Health since 1997. Prior to that he was in a mixed veterinary practice in west-central Nebraska for 21 years. The injection site demonstration will be followed by a Beef Quality Assurance (BQA) training. Dr. Scott Larsen of Larsen Veterinary Services, Valentine, will conduct the BQA training. Producers who want training or need to renew their BQA certification are encouraged to attend. The goal of the BQA program is to provide consumers with safe, quality beef and beef products through daily management practices. BQA is a voluntary educational program. Nebraska has an industry leading program with more than 4,000 producers, ranch and feedlot employees trained and certified since the program began over 10 years ago. The reduction of injection site lesions has been among the major successes of BQA.

At 3:00 p.m. the tent will open with over 45 displays of products and services related to the cattle ranching industry. The annual benefit auction will begin at 5:30 p.m. with auctioneer Mike Baxter of Ranchland Auction Service, Ainsworth, Neb., selling donated items ranging from western art to ranch supplies and equipment to a handmade star quilt to a bundle of Nebraska beef. All proceeds fund scholarships and educational and promotional projects of the Association.

The day before the convention, there is will be a fun golf tournament at the Valentine Golf Club. Teams will be selected by drawing and golfers will play 18 holes with a shotgun start beginning at 11:00 a.m.

The convention is open to all interested cattle producers. Tickets will be available at the door. A complete schedule of events and registration form are available at For more information, contact the Sandhills Cattle Association at (402) 376-2310 or (800) 658-0551 or email:

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