Seeking nominations for the 2009 Nebraska Beef Backer Award
June 26, 2009
Kearney, Neb. – Nebraska beef producers, no one knows good beef better than you do. The Nebraska Beef Council is encouraging cattle producers like yourself, to nominate a Nebraska restaurant that you think does a great job of selling beef. All restaurants that are nominated and submit an entry form will be eligible to compete in the 2009 Beef Backer Contest sponsored by the Nebraska Beef Council.
Foodservice accounts for half of the beef sold in this country. Commercial restaurants make up 61 percent of that sector, so their importance in marketing beef cannot be under estimated. The beef backer award was established to recognize those restaurants that go the extra mile to sell beef and positively portray the beef industry.
Restaurants are to be awarded based upon their beef promotion programs, beef menu applications, and overall quality. The winner will receive $2,000 in marketing dollars to be dispensed and approved by the Nebraska Beef Council in accordance with Beef Check-Off rules and regulations. In addition to this, the Nebraska Beef Council will work with the winning restaurant to develop marketing, publicity, and promotional opportunities. Not only will the winner be recognized in the state of Nebraska, but they will then go on to be the Nebraska nominee to compete in the 2009 National Beef Backer Contest.
For more information about the Beef Backer Contest, visit http://www.nebeef.org or contact the NBC office at (308) 236-7551. All nominations must be received in the Nebraska Beef Council office no later than July 10, 2009.