Shannon Schur inducted into the CAA Hall of Fame
Auctioneering is not what Shannon Schur originally imagined herself doing. However, after attending auctioneering school at the suggestion of her father, she knew that’s what she wanted to do.
“It was not something I naturally would have chosen, but I am forever grateful and it’s probably one of the best things I’ve ever done,” said Schur.
Her involvement in the Colorado Auctioneer Association led to her being inducted as the most recent Hall of Fame member. She learned of the honor at the CAA banquet at the end of the convention on Jan. 8. Her husband, Rich Schur, made the announcement.
“It is definitely an honor to be inducted. I am flabbergasted just thinking about it. It is a huge honor to know that my peers thought of me as being good enough to be in the Hall of Fame. I am humbled and forever grateful that I’m there,” she said.
She graduated from the Western College of Auctioneering in Billings, Mont., in 1996, and now runs her family’s business. She is the President and CEO of Schur Success Auction and Appraisal, based out of Colorado Springs, Colo.
The business was started by her father, Ray Fenter, in the early 1980s. She grew up around the business, and has worked all aspects of the business. Since originally attending school, she has furthered her education by completing her certifications as a Benefit Auctioneer Specialist (BAS), Graduate Personal Property Appraiser (GPPS), and Certified Auctioneers Institute (CAI).
She took over the business in 2004, after a five-year process. The company is the exclusive auctioneer company for the City and County of Denver, and they specialize in storage auctions. The company runs auctions for 125 storage facilities across Colorado.
Even though she may not always be the auctioneer at the microphone, Schur realizes the value of those who work with her. Schur runs the auctioneering business with her husband, Rich.
“I am blessed to have a team of wonderful people I can call upon and help to get the job done,” she said.
Since she has started auctioneering, Schur’s focus has changed from that of the front person to someone who is more concerned with helping other young auctioneers get started.
Every fall, when the Worldwide College of Auctioneering comes to Denver for their fall class, Schur helps out with the event.
“I’m very passionate about the auction business. Now I’m not just about being an auctioneer, but I’m about helping others to be an auctioneer. I get more personal satisfaction watching others grow within the business and helping others to succeed. It is my true passion, helping others,” she said.
One part of the college that she helps with is the budding female auctioneers. When she attended school, she was the only female in her class. Now, more and more women are attending auctioneering school.
“With women, sometimes when they are at auction school, there are issues and questions they want to ask. The women auctioneers aren’t always comfortable asking the questions they want to in front of everyone. They want to know the challenges and what it takes to succeed. I am there for them and anything that they need, as I am for all new auctioneers,” Schur said.
Schur is only the second woman in the 53-year history of the Association to be inducted into the Hall of Fame. The only other female is Cookie Lockhard.
Her success has been a reflection of her hard work, and dedication to the business. She has been on the CAA Board of Directors for more than 10 years, and has served as president. She is a life member of the National Auctioneers Association, and is the current NAA ambassador for Colorado.
To be elected to the hall of fame, an auctioneer must be the ultimate example of what a true auctioneer should be. Their service to the Colorado association, to other auctioneers and to the community are all taken into consideration.
“If you want to be successful, you need to put out the effort to learn everything you can. The payback from being involved is what helps you to become successful in the business,” Schur said.
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