The Fertilizer Institute names 2023 4R Advocates |

The Fertilizer Institute names 2023 4R Advocates

The Fertilizer Institute selected three farmers and their fertilizer retailers as 4R Advocates, who are being recognized for their commitment to implementing fertilizer management practices that incorporate the principles of 4R Nutrient Stewardship and have demonstrated economic and environmental benefits.

“While 4R Nutrient Stewardship is a priority for the fertilizer industry, it’s also a tangible solution for thousands of farmers across America who are seeking fertilizer application practices that have real-world impact on their bottom line and their land,” said TFI President and CEO Corey Rosenbusch. “We are proud of the industry’s retailers who work with growers to implement these practices at the field level.”

Now in its 12th year, the 4R Advocate program demonstrates the in-field successes of implementing 4R practices based on the right source, rate, time, and placement of fertilizer. 4R Nutrient Stewardship provides a framework to achieve in-field goals, such as increased production and profitability, enhanced environmental protection, and improved sustainability.

In 2021, the fertilizer industry committed to putting 70 million acres of cropland under 4R management by 2030. In January of 2023, the industry can confidently count 46 million acres as being under 4R nutrient management. A 4R acre is defined as an acre of U.S. cropland under management using 4R practices, such as crediting organic sources and removal rates, variable rate technology, split applications, the use of cover crops, accounting for weather during application, etc.

4R Advocates recognized since 2012 collectively farm nearly 300,000 acres on a variety of cropping systems in 25 states. The 2023 class of 4R Advocates represents 13,770 acres across 3 states and grow corn, soybeans, sugar beets, alfalfa, cereal rye, and sunflowers.

This year’s Advocates include:

Andrew Johnstad, Johnstad Farms, Beltrami, Minn.

Dwight Christian, TDS Fertilizer, Inc., Fertile, Minn.

Greg Keller, Keller Farms, Monroe, Neb.

Randy Zmek, Central Valley Ag Coop, Monroe, Neb.

Randy Bales, Fairholme Ag LLC, Lewisville, Ind.

Eric Steigerwalt, Co-Alliance Coop, New Castle, Ind.

Throughout the year the 4R Advocates will be included in TFI’s outreach efforts to promote fertilizer management practices by hosting farm field days, participating in conference panels, and speaking on behalf of 4Rs to their farming peers.

The 4R Advocate program is one of many facets of a high-priority campaign to raise awareness and adoption of 4R Nutrient Stewardship practices. Fertilizer is a key component of sustainable crop production systems, and the fertilizer industry recognizes the need to efficiently utilize these nutrients. 4R Advocates and other farmers have partnered with TFI to demonstrate how 4R practices have led to cost-efficiencies and improved environmental outcomes on their fields. 

More information and data on their efforts is available at

Reinke recognizes Alliance Irrigation as a top 10 dealer

Reinke Manufacturing, a global leader in irrigation systems and precision irrigation technology, has recognized Alliance Irrigation as a top 10 dealership for total sales in the U.S. and Canada.  

The organization, with locations in Kersey, Dalhart and Texline, Texas, was also honored as a national top five parts dealer. The Kersey dealership earned the Reinke Diamond Pride award for their performance in the last year and ranked as a top five dealer in the West Central territory.

“Reinke is honored to work with Alliance Irrigation to help them serve the growers in their area,” said Chris Roth, Reinke president. “We’re proud to award their efforts and we appreciate their dedication as we continue to develop and implement precision irrigation equipment and technology to help growers increase yields and profitability.”

Reinke dealerships from across the United States and Canada come together annually for the company’s sales convention to recognize select Reinke dealers for their hard work and commitment to serve growers. The Reinke Pride awards are determined as part of an incentive program that distinguishes superior achievement levels according to an evaluation based on a dealership’s exterior and interior housekeeping and maintenance, indoor and outdoor displays, safety, retail environment, merchandising, professionalism, promotions, event participation and market share.

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