Three talented auctioneers will work special sale Jan. 20 in Ogallala, Neb. |

Three talented auctioneers will work special sale Jan. 20 in Ogallala, Neb.

John McBride
Livestock Marketing Association

If you enjoy the sound of a talented auctioneer, you have three reasons to be at the Ogallala Livestock Auction Market, Inc., on Jan. 20, 2011.

That’s when World Livestock Auctioneer Champions Kyle Shobe and Dean Schow will work a special cattle sale at the market on West Highway 30. Also sharing time in the auction block will be Dean’s son, Kevin. He will compete in the 2011 World Livestock Auctioneer Championship (WLAC) in June in Williamston, S.C.

Market co-owner and president Dwayne Mays said his very talented team of auctioneers will be selling an expected 7,500 – 8,000 feeder and stocker cattle, “from many of our area’s top producers.”

The sale starts at 9 a.m. (MT) and there is no charge to attend.

The annual WLAC, now in its 48th year, is conducted and sponsored by Livestock Marketing Association (LMA), the national trade association for progressive livestock marketing businesses, like Ogallala Livestock.

Shobe is the current champion, winning the title last June in Oklahoma City, in just his second time in the contest.

Dean Schow was named world champion in 1980, following competition in Templeton, Calif. He and Kevin regularly sell at the market in Ogallala.

Shobe, 28, is from Lewistown, Mont. He entered the contest for the first time in 2009, and walked away with the title of runner-up world champion, the equivalent of third place. That year he was also named “Rookie of The Year,” an award presented annually to the highest scoring first-time entrant in the contest’s semi-finals.

Mays said, “I was impressed with Kyle’s talent from the first day I met him.” That was a few years ago, at the University of Wyoming, where Shobe and Mays’ kids were studying.

Shobe was working a benefit auction, “and from the minute he started selling, you could tell he was a natural,” Mays said.

Asked about appearing with the Schows, Shobe said, “I believe listening to, and watching talented auctioneers work, is a great way to improve your skills. Working with a fellow world champion like Dean is bound to be an educational experience for me.

“And I wish Kevin all the best at this summer’s contest. He’s shown he’s a very talented auctioneer,” Shobe said.

This will be Kevin’s fifth time in the contest. He finished among the top ten finalists in 2009 and 2010.

Dean Schow said he was “excited about the opportunity to work with Kyle. He’s a fine young man, a very talented auctioneer and a great spokesman for (LMA).”

During his year as champion – contest rules prohibit the world champion from re-entering – Shobe travels around the country for LMA, appearing at member markets and at industry events.

He said he was “honored to be appearing at a market with a long history of serving area livestock producers. The Ogallala market provides competitive livestock marketing services, and competitive marketing is the best way to get the best price for your livestock.”