Hereford Hall of Merit inducts George of Kan. |

Hereford Hall of Merit inducts George of Kan.

KANSAS CITY, Mo. — Jay George, Lebo, Kan., was inducted to the Hereford Hall of Merit Oct. 26 at the American Hereford Association Hereford Honorees Reception during the AHA Annual Meeting and Conference in Kansas City, Mo.

Hall of Merit inductees have greatly influenced the Hereford breed and cattle industry. Described as a “true marketeer,” George has covered the entire spectrum of livestock marketing throughout his 40-year career. Raised on his family’s Hereford ranch in Lebo, Kan., George was active in 4-H and FFA showing and judging livestock. He continued to be involved in the livestock industry at Kansas State University, where he competed on the livestock and meats judging teams, served as the president of the Block & Bridle club and worked at the Purebred Beef Barn. After graduating with a degree in animal science in 1973, George worked as a fieldman for the AHA, covering the Dakotas and Upper Midwest territories. During his 10 years with the AHA, he developed skills as a marketer and photographer, and many “JG” photos have since graced the covers of breed journals, livestock publications and national ad campaigns. In 1984, he joined United Livestock Brokers, Inc., where his ahead-of-the-curve breeder marketing programs introduced the newest tools and data available for genetic selection. George served as the Tri-State Livestock News director of field services and was on the board of directors for the Central States Fair and Black Hills Stock Show. He played a major role in initiating the Black Hills Stock Show Hall of Fame, foundation and the pen bull and commercial heifer shows. George moved back to his family’s Kansas ranch in 2008 after 30 years in Rapid City, S.D. He continues United Livestock Brokers sales management, is an active partner in the family cow-calf operation and pursues his own Santa Fe Ranch performance Quarter Horse breeding program.

Crays named Outstanding Hereford Woman of the Year

KANSAS CITY, Mo. — Sheila Crays, Tobias, Neb., was honored as Hereford Woman of the Year Oct. 26 during the National Hereford Women annual meeting in Kansas City, Mo.

The award is presented each year to a noteworthy member of the NHW to commemorate her achievements, leadership, promotion and dedication to the Hereford breed. A dedicated member of the NHW since the early 1980s, Crays has volunteered countless hours of her time supporting the membership and improving the organization. She served on the Nebraska Poll-ettes board for many years as the secretary/treasurer and vice president and was the queen chairman for four years. She supported all three of her daughters — Stephanie, Linda and Clara — during their reign as Nebraska Pollette Queen as well as Clara’s reign as National Queen. Crays’ love for Hereford youth and the breed prompted her to serve as the state adviser for several years with her husband, Don. A talented cook, she always made the Nebraska Junior Show’s Friday night meal enjoyable by making and donating sloppy joes. Her organizational skills ensured the weekend’s programs and events ran smoothly. Additionally, Crays’ work in helping prepare and decorate the banquet hall of the hospitality booth at the 1990 National Junior Polled Hereford Show made the event successful. She continued assisting with the hospitality booth at the 2012, 2014 and 2018 Junior National Hereford Expo. Still strong supporters of the Hereford breed, Sheila and Don can be found attending sales, tours and fairs in Nebraska and Kansas. Sheila enjoys watching her grandchildren show and compete in activities, and she always has her camera ready to take pictures of all the action. The Crays attended JNHE in Grand Island, Neb., this year to watch their grandchildren compete in various events. They enjoyed reconnecting with friends of the Hereford family from across the United States and look forward to staying involved in the years to come. ❖

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