Midwest Dairy names Bruck-Upton interim CEO
The Midwest Dairy board of directors has appointed Beth Bruck-Upton, senior vice president, Sales and Partnerships, to serve as interim chief executive officer beginning Oct. 12. The appointment follows the announcement that current Midwest Dairy CEO Corey Scott has been named president and chief executive officer of Dairy Management Inc., effective Oct. 12.
Bruck-Upton will lead Midwest Dairy’s day-to-day operations and work closely with the board and the organization’s leadership team during the transition. She has more than 15 years of experience with Midwest Dairy and has held leadership roles spanning consumer programming, nutrition, youth wellness, regional operations, research and processor partnerships.
“Corey’s selection to lead DMI reflects her strong leadership and longstanding commitment to dairy farmers and the broader dairy community,” said Charles Krause, chairman of the Midwest Dairy Board. “We congratulate her on this opportunity and are grateful for the leadership she has provided at Midwest Dairy. The board has full confidence in Beth and our talented staff as they continue advancing our priorities and delivering value to dairy farmers across the region.”
Scott joined Midwest Dairy in March 2024. During her tenure, she led an organizational realignment designed to focus people and resources on Midwest Dairy’s most important strategic opportunities, including concentrating consumer efforts in five key markets. She also strengthened the systems and infrastructure supporting the organization’s work, led development of the proposed 2027–2031 strategic plan, and emphasized talent development, career growth, and a culture that puts people first. “It has been a privilege to lead Midwest Dairy and work alongside a staff so deeply committed to serving dairy farmers,” Scott said. “I am proud of what we have accomplished together and confident in the organization’s direction. Beth and the leadership team are well-positioned to maintain Midwest Dairy’s momentum and continue moving this important work forward.”
— Midwest Dairy
Cheyenne Frontier Days general committee names Hockley 2027 Lady-In-Waiting
Chadron Hockley has been named the 2027 Cheyenne Frontier Days Lady-in-Waiting following a selection process that included a written application, an accomplishment book, a horsemanship demonstration and an interview.
Hockley, 24, is the daughter of Dale Hockley and JoEllen and Brandon Connolly. She is a 2020 graduate of Wheatland High School, where she participated in volleyball, basketball and FFA. During her senior year, she served as the Wheatland FFA sentinel. She was also an honor student and earned an academic letter during her freshman year.
Hockley attended Laramie County Community College, where she pursued a degree in agribusiness. She is also a licensed esthetician who received her training from IBMC College. Hockley is also a silversmith specializing in sterling silver and turquoise jewelry.
Hockley and her sister, Kaycee, are second-generation Cheyenne Frontier Days volunteers. They have served in several roles, including working as Toes at Chute 9, helping at the Cowboy Bistro, outriding in the parades and assisting with the Challenge Rodeo.
Hockley officially joined the Rodeo Committee when she turned 18. Her father, Dale, has volunteered with the committee for more than 26 years.
“To me, being Lady-in-Waiting is more than just a title. It is about our more than 2,000 volunteers, rodeo athletes, animal athletes, fans and so many others. It is about the timeless traditions and history of Cheyenne Frontier Days and Wyoming as a whole,” Hockley said. “This role is an opportunity to promote and serve an organization that works hard year-round to create the best 10 days of July.”
Hockley will serve alongside Miss Frontier MeadowAnn King in 2027, representing Cheyenne Frontier Days throughout the region.
— Cheyenne Frontier Days
